ANIMA RUPA: JURNAL ANIMASI

PELUANG USAHA INDUSTRI ANIMASI DI INDONESIA

Tanaya Nayaka — 2024-10-29

The animation industry in Indonesia has shown significant growth in recent years, fuelled by the increasing demand for creative content across various media platforms, such as film, television, social media, and gaming. This research aims to identify business opportunities in Indonesia's animation sector and analyze the factors influencing its growth. The research method used is a literature study and a survey of local animation industry players, including animation studios, independent animators, and educational institutions. The results show that technological support, increased access to digital platforms, and government programs that encourage creativity provide excellent opportunities for the growth of the animation industry in Indonesia. However, challenges such as lack of investment, limited skilled human resources, and lack of access to international markets must be overcome. The conclusion of this study emphasizes the importance of strengthening the animation industry ecosystem through collaboration between the education sector, government, and industry to create a business climate that supports sustainable growth.

PELUANG KERJA ANIMATOR DI INDUSTRI ANIMASI PADA MASA PANDEMI

Hestin Rahmawati — 2024-10-29

The COVID-19 pandemic has had a significant impact on various industry sectors, including the animation industry. This research aims to explore the employment opportunities for animators during the pandemic and how adaptation is happening in the industry. Data was obtained through a literature review as well as interviews with several professional animators and industry players. The results show that despite the global economic slowdown, the demand for digital content, including animation, has increased significantly. This is driven by the increasing need for digital-based entertainment and educational content during quarantine. In addition, the animation industry is able to adapt quickly through remote working and online collaboration, which opens up opportunities for animators to remain productive amidst challenging situations. This study concludes that the pandemic accelerates the digital transformation of the animation industry and opens up new opportunities for animators who are able to innovate and adapt to the latest technology.

KONTRIBUSI INDUSTRI ANIMASI INDONESIA TERHADAP EKONOMI

Anak Agung Istri Kirana Maheswari — 2024-10-29

The animation industry in Indonesia has grown rapidly in recent years, fuelled by technological advances and the increasing demand for creative content in various sectors, such as entertainment, advertising, and education. This study aims to analyse the contribution of the animation industry to the Indonesian economy, both in terms of job creation, increasing national income, and exporting animation products. Using secondary data analysis methods from industry reports and government agencies, the results show that the animation industry has a significant impact on economic growth, especially in the creative economy. In addition, this industry has the potential to become a leading sector that can compete in the global market. However, challenges such as the lack of skilled labour and limited access to capital are still the main obstacles that need to be overcome. Recommendations include improving education and training in animation as well as government policy support to strengthen the competitiveness of Indonesia's animation industry.

STRATEGI PEMASARAN PRODUK MENGGUNAKAN MEDIA ANIMASI DI INDONESIA

Ida Ayu Tara Laksita — 2024-10-29

In the growing digital era, the use of animation media has become one of the effective marketing strategies in Indonesia. Animation provides a visual appeal that is able to convey marketing messages in an attractive and easily understood manner by various audience segments. This research aims to analyse product marketing strategies that use animated media, with a focus on the effectiveness, flexibility, and consumer engagement generated. The research method used is qualitative analysis with case studies on several companies in Indonesia that have successfully adopted animation in their marketing campaigns. The results show that animation not only increases product appeal, but is also able to convey complex messages in a simpler and more interactive way. In addition, animation has also proven effective in building brand awareness and creating a strong emotional connection with consumers. This research is expected to provide insights for creative industry players and companies in optimising marketing strategies through the use of animation media.

POTENSI PENGGUNAAN SOFTWARE 3D DALAM PEMBELAJARAN 2D ANIMASI

I Wayan Kalani Kekai Kastawa — 2024-10-29

The use of 3D software in learning 2D animation offers a new approach that can improve the efficiency and quality of the learning process. This article aims to explore the potential of using 3D software in teaching 2D animation concepts in an educational environment. In traditional methods, 2D animation is generally learned through manual processes that require a deep understanding of frame-by-frame drawing and drawing techniques. However, with the development of 3D technology, software such as Blender, Maya, and Cinema 4D can be used to make 2D animation easier by using more efficient techniques such as rigging and pose-to-pose. This study was conducted using a qualitative approach through interviews with animation lecturers and practitioners, as well as observations of animation classes in several educational institutions. The results show that the use of 3D software in learning 2D animation can reduce production time, improve students' understanding of the basic principles of animation, and expand technical skills relevant to the modern animation industry. With the integration of 3D software, students can develop 2D animation skills while learning the basics of 3D modeling and animation, thus increasing their flexibility and competitiveness in the job market. This research recommends the use of 3D software as part of the 2D animation curriculum in educational institutions as an effective and innovative alternative.