PERANCANGAN DESAIN MERCHANDISE UNTUK LOMBA LAYANG-LAYANG BERSAMA ENYO STUDIO

Abstrak

Enyo studio is a creative company established in 2019 managed by Putu Windu Sucipta. Enyo Studio is located at Jl. Tukad Batanghari X, Panjer, South Denpasar, Bali. One of the businesses of Enyo Studio is in the fashion sector under the name Zaloukh apparel. Zaloukh apparel is a business company in the fashion sector that was founded in 2020. In the fashion business, clothing is not only limited to needs, but clothing is also a medium to show image and character in the form of fashion. One of them is t-shirts, currently the tendency of people to buy a product, namely to get merchandise offered from certain brands. Merchandise is a type of knick-knack that is often found by the public as a means or media to advertise or promote a company. Merchandise made in the form of everyday items that are usually used by the owner such as t-shirts, bags, tumblers, key chains, and stickers. Illustrations play a role in building the meaning of a text with images that function as decoration or variations of the message or information to be conveyed, so that the product looks more attractive. In designing illustrations for merchandise takes the theme of Balinese cultural traditions, namely Balinese Kite. Balinese Kite can be one of the tourist attractions in Bali. This tradition is usually found in certain seasons around June to September. Therefore, by using merchandise, information about the Balinese Kite Tradition can be conveyed well and become a promotional medium that can make curiosity and love Balinese traditions, especially outside tourists visiting Bali. So tourists can buy the merchandise as a reminder or memento from Bali.