PERANCANGAN DESAIN MERCHANDISE LOMBA LAYANG-LAYANG BERSAMA ENYO STUDIO

Authors

  • Wahyu Pusaba Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain Institut Seni Indonesia Denpasar, Jl. Nusa Indah, Sumerta, Kec. Denpasar Tim., Kota Denpasar, 80235, Indonesia

Keywords:

Enyo Studio, Zaloukh Apparel, Merchandise, Balinese Kite

Abstract

Enyo studio is a creative company founded in 2019 which is managed by Putu Windu Subuat. Enyo Studio is located on Jl. Tukad Batanghari X, Panjer, South Denpasar, Bali. One of Enyo Studio's businesses is in the fashion sector with the name Zaloukh apparel, a business company in the fashion sector which was founded in 2020. In designing illustrations for merchandise, the theme is Balinese cultural traditions, namely Balinese Kites. Bali Kites can be one of the tourist attractions in Bali. This tradition is usually found in certain seasons ranging from June to September. Therefore, by using merchandise, information about the Balinese Kite Tradition can be conveyed well and become a promotional medium that can create curiosity and interest in Balinese traditions, especially for foreign tourists visiting Bali. So tourists can buy this merchandise as a reminder or memento of Bali.

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References

Astiti, Ni Komang Ayu. "KERAJINAN (Ast)TRADISIONAL BALI SEBAGAI ELEMEN BUDAYA DAN DAYA TARIK WISATA BALINESE TRADITIONALCRAFTS AS CULTURAL ELEMENTS AND TOURIST ATTRACTIONS." (2017).

Susanto, Teguh Tri, Eddy Kusnadi, and Laurensia Retno. "Penggunaan Spanduk dan Brosur Sebagai Bahan Penunjang Media Publikasi Kegiatan." Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat 1.3 (2018).

Natalie, Gaby. "Peranan Penting Visual Merchandising Dalam Branding Fashion Bisnis Budaya Ready To Wear." Folio 1.1 (2020): 19-25.

I Komang, Aris Suantara, and Raka Swendra Cokorda Gde. "Perancangan Mural Bernuansa Bali Dan Jepang Untuk Cirokoi Di Denpasar." (2022).

Wedhana, Arik Putra, Alit Kumala Dewi, and Gede Bayu Segara Putra. "Perancangan Merchandise Bertemakan Tari Leko Untuk Zaloukh Apparel." Amarasi: Jurnal Desain Komunikasi Visual 4.01 (2023): 123-131.

Published

2024-07-24

How to Cite

Pusaba, W. (2024). PERANCANGAN DESAIN MERCHANDISE LOMBA LAYANG-LAYANG BERSAMA ENYO STUDIO. AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL, 5(02), 260–266. Retrieved from https://jurnal2.isi-dps.ac.id/index.php/amarasi/article/view/4063

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