PRODUKSI IKLAN LAYANAN MASYARAKAT TEMAN BUS DENGAN GAYA CERITA SINEMATIK DI PT HAI BANANA PRODUCTION

Abstract

Traffic in Bali is increasing with the growth of private vehicles and
tourists. The government presents Teman Bus Bali as a publik
transportation solution based on the Buy the Service (BTS) program. This
research aims to create a Publik Service Announcement (PSA) with a
sinematik story style that is effective in attracting publik attention to use
Teman Bus. The methods used include data collection, surveis, and
observations
to
understand publik behavior towards publik
transportation. The results of the report show that the sinematik story
style successfully conveys messages through immersive visuals and
narratives, increasing the appeal of Teman Bus as an alternative
transportation. With creative visuals and a persuasive approach, this PSA
is expected to reduce the use of private vehicles, overcome congestion, and
support community mobility. This project is an important reference for the
production of PSAs in the transportation sector to encourage changes in
publik behavior towards the use of publik transportation.