Visualization of 'Monyet dan Burung Manyar' Folklore in Pop-Up Media Format to Enhance Children's Attention During Storytelling Sessions at Sanggar Kukuruyuk

Abstract

This research aims to design an interactive storytelling medium in the form of a pop-up book titled "Monyet dan Burung Manyar" to address the issue of low attention spans and lack of visual engagement among children at Sanggar Kukuruyuk during storytelling sessions. The study employs the Design Thinking methodology, encompassing five structured stages: empathize, define, ideate, prototype, and test. Data were gathered through qualitative methods, including in-depth interviews with the founder of Sanggar Kukuruyuk, direct observations of children aged 7-11 years, and literature reviews regarding paper engineering mechanisms and Tantri folklore. The resulting pop-up book features five distinct paper-engineering movements: transformation, pull-tab, internal stand-up, rotary, and flaps, systematically designed to visualize the story's moral values. Validation by media and material experts yielded an average score in the "Very Good" category. At the same time, field testing, conducted through direct behavioral observation and post-test questionnaires utilizing the AIDA (Attention, Interest, Desire, Action) model, confirmed that the visual engagement and tactile nature of the pop-up elements significantly increased children's focus, excitement, and memory retention during storytelling activities. This research demonstrates that integrating paper engineering into traditional folklore media provides a more immersive and multisensory educational experience. It suggests that pop-up books serve as a highly effective alternative for educators to maintain children's cognitive engagement and preserve local cultural heritage in non-formal learning environments.