PENERAPAN STORY TELLING PADA MUSIC VIDEO BAND THE MUNCHEIS

Abstract

This final project explores the application of storytelling techniques in the
production of three music videos (MVs) by the band The Muncheis,
namely “It Is What It Is,” “Freedom,” and “Friends.” The primary goal is to
communicate the messages of the songs through a narrative and
emotional visual approach. The creative process was carried out in three
main stages: pre-production, production, and post-production.
Pre-production involved lyric analysis, visual concept development,
scriptwriting, and assembling the production team. Filming techniques
such as handheld shots and warm color composition were used to
enhance the emotional connection between the audience and the
characters. Post-production processes, including rough cut, fine cut,
picture lock, and color grading, were conducted to refine the final output.
The results demonstrate that storytelling can enrich the emotional
dimension of MVs and help audiences better grasp the intended
messages, turning MVs into compelling narrative media beyond music
promotion.