PERANCANGAN KATALOG PROGRAM LATIHAN DI FITNESS PLUS INDONESIA DI BALI
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Abstract
In building development for a company, promotion is a very important thing for a company to do. Both through online and offline media. To carry out promotions, attractive and effective visual communication media are initiated as a means of connecting between the company and customers. Visual communication media can be used as a means that can be seen and can be used to convey messages. This is very important to be known and develop a company including Fitness Plus Indonesia. Fitness Plus Indonesia is one of the largest fitness companies in Bali. One of the media that is suitable to be used as an alternative to doing promotion is a catalog of exercise programs. A catalog means a list of various types of library collections that contain information about a service, or service offered by a company or organization. (Fathmi, 2004:p.6). The purpose of designing this catalog is to create an attractive and effective catalog for promotion. The design of the program catalog of this exercise uses qualitative methods, and through the design process from material preparation to finishing, so that the program catalog of this exercise becomes informative, easy to understand, and clear to the general public.Through the design of this exercise program catalog, it is hoped that Fitness Plus Indonesia can expand the range of its fitness services and increase public awareness about the exercise programs offered, making it easier for people to choose the exercise program needed
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