PENCIPTAAN KARYA MENGGUNAKAN ILUSTRASI DENGAN KONSEP ANALOGI

Abstract

The implementation of the Independent Learning Program - Independent Campus (MBKM) is a policy of the Minister of Education and Culture of Indonesia, at the Indonesian Art Institute Denpasar gives students space to choose one of eight MBKM programs, including; student exchange; internship/work practice; teaching assistance; humanitarian projects; entrepreneurial activity; independent study/project; as well as building a thematic real work village/college. Sin and Sun Sewing Syndicate is a company engaged in the creative field, which raises traditional Japanese concepts, especially on Boro and Shasiko who are partners recommended by the campus for the MBKM program. Students are given an illustration-based work creation project with the knowledge of Visual Communication Design theories that have been obtained through lectures during the internship learning period. There are various aspects that support and are related to each other in this art creation, including; design drafts, illustrations, colors, sizes, mockups, and product photography. The design creation requires ideas that can be sourced from various things that make the creation interesting. The illustration that carries the concept of facial analogy is the idea used in this creation. The art creation also includes elements of color that will give an impression, besides that size is also needed, because the creation is realized in a physical form which of course has dimensions. The illustration then goes through the mockup stage, where it is very important to give a look at the final result of the art creation. After the work is realized in physical form, the final stage is product photography, where the results of the product photography are used for promotions, campaigns, or branding.