DESAIN KOMUNIKASI VISUAL UNTUK KAMPANYE PILAH SAMPAH OLEH BANK SAMPAH LUHU WIJAYA KESUMA DI GIANYAR

Abstract

A waste bank is a place for collecting non-organic waste that has been sorted based on the type of waste, such as plastic bottles, glass bottles, bottle caps, paper, and iron that is no longer used. This waste bank has management like a bank in general, but what is saved here is waste which can later be exchanged for money according to the amount of waste that has been stored. Luhu Wijaya Kesuma Garbage Bank is one of the waste banks in Gianyar which has a goal so that people can keep their environment clean and can learn to sort waste. The program from the Waste Bank is still common to the public, especially in Gianyar. The lack of campaign media owned by the Waste Bank makes the socialization process less than optimal. The benefits of designing a media campaign to socialize the waste sorting system at the Waste Bank in order to produce media that can be used to socialize the waste sorting campaign activities. In collecting data using the methods of observation, interviews, literature and documentation, which were analyzed using qualitative descriptive methods. From the data synthesis, it was revealed that a solution was needed to help the Luhu Wijaya Kesuma Waste Bank conduct socialization in the form of a campaign. Application of Visual Communication Design principles to help campaign for waste sorting using natural educational concepts applied to media: facebook banners, infographics, tote bags.