DESAIN THUMBNAIL PADA KONTEN VIDEO YOUTUBE DI RICSNT PRODUCTION
Article Sidebar
Main Article Content
Abstract
RICSNT PRODUCTION is YouTuber Ricky Santoso's YouTube and social media content production and editing office, with the main production focus being content for his YouTube channel Ric snt, which he started with the video content “Keliling Indonesia Gratis” (KIG). However, with the development of Ric snt's channel, many things have changed, starting from the recording style, video quality, to the thumbnails used also get very drastic changes. Thus making the previous content look dull and unprofessional and causing a significant gap in the number of viewers. So it is necessary to redesign the thumbnail of the previous video content so that it looks more up-to-date and in line with the design they use in the latest video content from Ric snt. In the process of designing the thumbnails, a qualitative approach was used to collect the necessary data and information, through observation, literature, interviews, and participants who assisted the authors in the process of designing thumbnails. Through this approach it can be concluded that the element of beauty is not the main concern, but simplicity in design and use of fonts that are easy to read are the most important aspects in designing video thumbnails. So that the resulting design can display the purpose/theme to be conveyed from the video without sharing the whole story in an image, which will later provoke the audience's curiosity to see the full story of the video.
Keyword: Thumbnail, YouTube, RICSNT PRODUCTION
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain all their rights to the published works, such as (but not limited to) the following rights:
» Copyright and other proprietary rights relating to the article, such as patent rights,
» The right to use the substance of the article in own future works, including lectures and books,
» The right to reproduce the article for own purposes,
» The right to self-archive the article
» The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Arbitrer).
References
Avida, Presillia Nur. (2022). Strategi Clickbait Pada Thumbnail Youtube: Indonesian Reference Sebagai Komoditas Konten Youtube Ujung Oppa (Analisis Wacana Thumbnail YouTube Channel Ujung Oppa. Undergraduate Thesis, Universitas Muhammadiyah Malang.
Fadliyati, Rati (2015) Penggunaan Media S2DLS (Sony Sugema Digital Learning System) Dalam Meningkatkan Hasil Belajar Siswa Pada SMA Alfa Centauri Bandung (Studi Deksriptif Korelasional Pada Mata Pelajaran Matematika Terhadap Siswa Kelas X MIA Di SMA Alfa Centauri Bandung). Undergraduate thesis, Universitas Pendidikan Indonesia.
Sa’diyah, Ulfatu and Wasisto, Joko (2019) Evaluasi Informasi Berbasis Web Pada Konten Kanal Youtube ‘Kok Bisa?’. Undergraduate thesis, Fakultas Ilmu Budaya Universitas Diponegoro.
Ricky Santoso, 32 tahun,YouTube content creator, 20 Mei 2023, wawancara dilakukan langsung di kantor RICSNT PRODUCTION
Azrel Leony Aqsal, 22 tahun, Project Manager dan Kameramen di RICSNT PRODUCTION, 15 Juni 2023, wawancara dilakukan langsung di kantor RICSNT PRODUCTION
Mizard, 21 tahun, Video Editor di RICSNT PRODUCTION, 17 Juni 2023, wawancara dilakukan langsung di kantor RICSNT PRODUCTION
Antari, Ni Putu Elly Kisna; Trinawindu, Ida Bagus Ketut; Wirawan, I Gusti Ngurah. (2022). Perancangan Animasi Reels Instagram Sebagai Media Promosi Merchandise HNS Invasion di HNS Studio. AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL, 3(02), 173-180.
Hidayat, Dicky. (2022). Youtube Sebagai Media Aktualisasi Pandangan Hidup Orang Sunda (Analisis Semiotika Roland Barthes). AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL, 3(02), 205-213.
Dharma, I Gusti Ngurah Bagus L. K. Adi; Astuti, Ni Ketut Rini; Cahyadi, I Wayan Agus Eka. (2022). Perancangan Komunikasi Visual Album Z Season II Oleh Blxkboyz Records Di Denpasar. AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL, 3(01), 25-31.